Free feasibility study on dry fish marketing in Agbani, in Nkanu West local Government Area of Enugu State, Nigeri



ABSTRACT
        One
of the most essential nutrients the body required is protein, and fish is one
of the best sources of protein. 

it is obvious that the majority of people in
Nigeria like eating fish (especially dried one) because of the quality amount
of protein it contains for this reason, many people usually engaged themselves
in dry fish marketing. This study was specially designed for those who may wish
to start up dry fish marketing business in Nkanu West Local Government Area of
Enugu State, but Agbani to be specific. In the study, it is clear that only
what you need to start up this business is N157,000 and you stand a chance of
marking up of N53,000 every month. The payback period is 2 months and 3 weeks,
so after then, the owner will start enjoying. The net present was 370, this
indicate that the project is viable. Only the owner is required in this
business, no labourers that are required, so he/she has the full control of the
business. This study was carried out in Agbani. Agbani is a headquarter of
Nkanu West Local Government Area of Enugu State. It has a well structured marked
built by State Government. This makes all the marketing activities in Agbani so
easy and simple when compared with other neighbouring town.
INTRODUCTION
        In
Nigeria, there are unlimited want in Fish consumption. Fish consumption
accounts for about 35% of animal protein consumption in Nigeria. In turn, fish
farming is a vibrant and dynamic commercial sector in Nigeria, ripe with
investment and employment opportunities. Recent data show that Nigeria produced
just over 600,000 metric tons of fish in 2007. Consumer demand, on the other
hand, was reported at 2.66 million metric tons, and was met only in part by
import of about 746,000 metric tons that same year.
        There
are different varieties of fish such as fresh fish, smoke fish and dry fish.
This study is basically on dry fish which was proven to have a longer shelf
fish compare to other type of fish (fresh or smoked fish). There are different
types of fish in the aqua culture, but the feasibility study is focused on dry fish
which the level of demand in the market is increasing day by day.
        However,
there are about 25,000 species of fish identified all over the world and about
280 species found in Nigeria waters.
PURPOSE OF THE
STUDY
        The
purpose of this study is to gain knowledge on the processes that are involved
in the marketing of dry fish. It is also aimed at determining the profitability
analysis of dry fish in Nigerian marketing system. This study will help all
those who want to venture into fish business as an occupation, to have a vivid
idea on fish marketing; it will also serve as a reference journal to students
who want to write any feasibility study on catfish or other different type of
fish.

SCOPE OF THE
STUDY
        Dry
fish marketing is another source of business that put cool money into your
pocket. Many women in different part of Nigeria are engaged in fish marketing
(which dry fish is one of the key Areas). Marketing of dry fish required less
risk when compare with smoke or fresh fish handling, this is the reason many
people like engaging in dry fish marketing.
        This
study is carried out in Agbani market. Agbani is in Nkanu West Local Government
Area of Enugu State, Nigeria. It is the town where Enugu State University of
Science and Technology (ESUT), is located. Agbani is the Headquarter of Nkanu
West Local Government Area of Enugu State.
METHODOLOGY
Location: The business is to be located in Agbani Main
market because it is the best place for it to be sited so that the product (dry
fish) will be available to Agbani household and ESUT students (especially those
ones who live in the school hostel and nearby market).
SOURCE OF RAW
MATERIAL
        The
raw material which is the dry catfish should be gotten from Ogbete Main market
and New Market in Enugu town. It can also be gotten from other wholesalers who usually
bring their product from different parts of the state to the local market to
sell. Selecting any of the above is also very profitable. 
MARKET
CONCENTRATION
Sampling Techniques;
About 20 dry fish sellers in
Agbani Market were administered questionnaire, to determine; the quantity of
fish they sold per unit price. The challenges involve in the marketing of
catfish.
Oral interview was administered to individual who
had no formal education.
ESUT students and some other buyers of dry catfish
products was also interviewed to know the extent they consumption dry catfish.
Demand Projection
        Though
the market is competitive in nature, the information gotten from the
respondents are so reliable that am totally convinced that there will be a
greater increase in consumption of dry catfish, if there be more suppliers.
MARKET
DISTRIBUTION
        The
local marketers shall serve as the middle men between the wholesalers and the
consumers in the distribution of the product in the locality. 

TECHNICAL
INFORMATION
        This
business is to be carried out in Agbani Main Market. It is a well structured
market which will boost the marketing of dry fish. Although the dry fish
marketing is competitive in nature, but the numbers of dry fish sellers is not so
much that it will put the seller in a great risk. Considering the increase in
population in Agbani due to ESUT students, it is obvious that the demand will
be increasing on daily bases. 
Building
        Agbani
market already have a well structured building which was built by the State
Government, so the seller don’t need to construct
any artificial building, all
you need to do is to pay for one shop and occupied it.
Furniture: the only furniture needed in this business area
are; a table and a chair (either plastic or wood chair).
Manpower
        Only
the owner is needed in this business.
FINANCIAL
ANALYSIS
Items
Unit
Amt/Unit
Total Amt
Table
Chair
Basket
1
1
3
8000
1000
300
8000
1000
900
Total
N9,900
Operating
Expenses
        This
operating cost is on the average of large, medium and small size of the dry
fish and that of the basket.
Item
Qty/Week
Qty/Month
Amount/Basket
Total Amt/ Month
Dry fish
Store/shop
2 baskets
8 baskets
18,000
144,000
3000
Total
147,000
Summary
Equipment = N9900
Store/shop = N3000
Dry fish = N144,000
Total Revenue
per Month
A basket = 100 pieces of fish
A fish is sold at the rate of N250
A basket of fish = 250 x 100 = N25,000
8 baskets (a month) = 25,000 x 8 = N200,000
Payback Period
Months
Cash flow
1
2
3
4
5
53,000
53,000
53,000
53,000
53,000
Fixed cost = 9900
144700 + 9900 = 156,900

This indicates that it will take 2 months
and three weeks to recovers  the money
invested in the business.

Net Present Value
Month
TR
VC
Cash flow
Discounting factor
(20%)
Present value
1
2
3
4
5
200,000
200,000
200,000
200,000
200,000
147,000
147,000
147,000
147,000
147,000
53,000
53,000
53,000
53,000
53,000
0.33
0.69
0.57
0.48
0.40
43990
36,570
30,210
25,400
21,200
N157,370
 The initial outlay for the business is N156,900
This indicates that the project is viable
and it should be continues.
Cost Estimates
        The
total estimated cost for this business is N157,000.
This will cover the amount for shops, 18 baskets of dry fish which is to be
sold in a month, table, chair etc.
Risk and Uncertainty
        There
are some uncertainties that may likely involve in this business. The
temperature and relative humidity should be well examined because these may
cause deterioration of the fish. So when there is increase in relative
humidity, the owner should subject the fish to sunlight or dry it using smoke.
This will help to prolong the shelf life of the product.
JUSTIFICATION
        The
project proposal should be accepted since enough profit is involves because any
marketing process always aim at making profit.
CONCLUSION AND
RECOMMENDATION
        From
the value of the input and outcome of the output, this project t is
economically viable based on the above data. It is therefore recommended for
your support and supervision.
        The
owner (seller) must always be fare the customer and also create a friendly
relationship with them since the business is competitive in nature. These will
make the customer to be coming always.
        Lastly,
the owner must be single to the customers, because simplicity is the secret of
any business.
Please note; this is a locally
random, feasibility study for a local village woman, who need to start up a
small scale business in a local setting.
Chris Farm Nigeria develops well self explanatory feasibility studies/business plan on different kinds of business, especially on productions, farm business (the livestock and crop production world), mini, middle and large scale businesses. Our feasibility study and business plans are developed so well down to show you; how much it will cost you to own your desired business. It will give you a clear picture of what your money can afford. The kinds of product you will need to minimize input in other to maximize out, and how much returns you will get at the end of five years projection. It also went folder to show you, when the business will break-even.This will give the intending business person/farmer/investor, a vivid idea on the possible benefit he/she stands to gain, when he/she starts doing the business.

All these and many more are contain and discussed in details under the following subtopics below;
·        Defining the industry
·        Unique valve
·        Innovation opportunities
·        Its market need/social problem its address.
·        Innovation  concept
·        Is the product or service feasible?
·        Targeted  market/beneficiary
·        Market size
·        Market characteristics
·        How to bring this ideal to live?
·        Social/economic value
·        Viability of the concept
·        Diagram of the farm
·        The farm organizational structure
·        Sample of the poultry house
·        Cost of constructing the farm or firm
·        Machines/equipment cost
·        Estimated utility bills
·        Total cost of owning the above farm or firm
·        Total sales on the farm for the first year
·        Break-even analysis
·        Profitability 
·        5years graphical projection
·        Bar chart representation of the projection.
·        Bar chart representation of the projection. 

PLACE AN ORDER NOW! !! !!!

Are you interested in fish management?
Are you interested in spawning (fish hatching)?
Do you want to handle your fish farm business yourself?
Do you want to run a fish farm business?
Are you having issues with your fish farm?
Then, you need this book;
“How to own, manage, and make millions from catfish farming
business”
 
  
 CONTENT                                                                                                                      pages
·         Title Page
……………………………………………………………………………………..1
·          Table of
Content……………………….…………………………………….…………2
·         Dedication
…………………………….……………………………………….………..5
·         Acknowledgement
……………………..………………………………….……………5
·         Preface
…………………………………..………………………………………………….6
·         Chapter One: Introduction
·         1.1       Catfish
……………………….….……………………………………….………8
·         1.2       Why
is catfish different from other fishes?
……………………………………………….8
·         1.3       Fish
classification …………………………………………………..……..…….9
·         1.4       Habitat………………………………………………………………………….10
·         1.5       Morphology
…………………………………………………………………….10
·         Chapter Two:
·         2.0 Giant Catfish of the
World………………………………………………………….17
·         2.1       Scientific
classification ………………………………………………………….18
·         2.2       SPECIES
CHARACTERISTICS……….……………………………..………18
·         Chapter Three:
·         3.0       Catfish
Family……………………………..…………………………..………22
·         3.1       Larval
production …….………………….……………………..………………23
·         3.2       The
culture system ………………………..………………….…………………..23
·         3.3       Feed
and Feeding ……………………………..………………………………….23
·         3.4       Hybridization
of catfish ………………………..………………….…………….24
·         3.5       Culture
system modification ………………….….………………………………..24
·         3.6       Prospect
and problems of cultured fish
…………………………..……..…………24  
·         Chapter Four:
·         4.0       How to own a Mega fish farm Business…………………………….……..….…….26
·         Chapter Five:
·         5.0       Pond…………………………………………………..……………….…………29
·         5.1       standard
features of a fish pond ………..………………………………………..….29
·         5.2       Types
of pond ………………………………………………………………..….30
·         5.3       Earthen
(Natural) Pond ………………………………………………………..…..30
·         5.4       Concrete
Pond …………………………………………..………….……………..33
·         5.5       Tarpaulin/Plastic/
Mobile Pond ………………………………………..………….34
·         5.6       Step
in fish Pond establishment …………………………..………………………….35
·         5.7       Important
of liming ………………………………………………………………..36
·         5.8       Fertilizing
a pond …………………………………………………………..……37
·         5.9       Fish
Pond management ………………………………….…………………………38
·         Chapter Six:
·         6.0         Fish Stocking
……………………….………………………..……….……….40
·         6.1Stocking of fish can take the form of
mono/poly-culture……………………………..….40
·         Chapter Seven:
·         7.0       channel catfish
……………………………………………………………………….41
·         7.1       Species
of channel catfish
………………………………………………………………………42
·         6.2       Life
cycle of channel catfish ………………………………………………………42
·         Chapter Eight:
·         8.0       The Electric Catfish
………………………………………………….…………..44
·         8.1       Feeding
in electric catfish ……………………………………..……….…………44
·         8.2       Firing
in electric fish …………………………………..………………………….46
·         8.3       Importance
tips in managing electric catfish ….…………………………………..…47
·         Chapter Nine:
·         9.0       African Giant catfish ……………………………………………………….…….49
·         9.1       Habits
of African catfish in the wide …………………………………..…………….50
·         9.2       Natural
spawning in the wide ……………….…..…………………………………..50
·         9.3       Rearing
of African giant catfish ……………….……………………………………50
·         Chapter Ten:
·         10.0     Spawning
………………………………………………………………………….54
·         10.1     Hatching
techniques in catfish ……………….…………………….………..………55
·         10.2     materials
needed for (hatching) spawning
…………………………………………..….55
·         10.3     Prerequisite
for (Hatching) spawning in catfish
………………………………………..55
·         10.4     Steps in
(hatching) spawning ……………………………………..……….………56
·         10.5     Some reasons
why spawning (Hatching) falls …………………………………….….63
·         10.6     Characteristics
of catfish stages ……………………………………………..………63
·         10.7     Transportation
of catfish ………………………..…………………………..………65
·         Chapter Eleven:
·         11.0     Fish Management
……………………………………………………………………67
·         11.1     How to
identify oxygen Depletion in
ponds…………………………………….….…68 
·         11.2     Questions
most people ask about catfish management ……………………………68
·          
·         Chapter Twelve:
·         12.0     Fish
parasite and Diseases …………………………………………………………75
·         12.1     Fish Disease
………………………………………………………………………75
·         12.2     Causes of
Diseases ………………………………………………………….……76
·         12.3     Types of
Disease ……………………………………..………………..………76
·         Chapter Three:
·         13.0     Fish preservation
……………………………….………………………………..84
·         13.1     Method of
fish preservation ……………………………………..…………………84
·         13.2     Fish salting
………………………………………………………….…………..84
·         13.3     Drying and
Dehydration …………………………………….…………….……..86
·         13.4     Fish smoking
………………………………………………….…………….….87 
·         13.5     How to smoke
fish ………………………………………………………………88 
·         Chapter Fourteen:
·         14.0     How to make millions from catfish production
……………………………………..90
·         14.1     Advertising
…………………………………………………..…………………90
·         14.2     Marketing
…………………………………………………………………..….91
·         14.3     Marketing
strategy ……………………………………………………………….91
·         14.4     How to
sustain millions in catfish business……………………………..……….…93
·         List of figures
·         Fig.1.1 Labeled diagram of a typical
tilapia fish ……………………………………………….12
·         Fig 1.2 labeled diagram of a typical catfish
…………………………………..……….….13
·         Fig 1.3 Labeled diagram of a typical external
anatomy of a tilapia fish ………………..14
·          Fig 1.4 Labeled diagram of a typical
external anatomy of a carpio cyprisnus………..14 
·         Fig 1.5 Labeled diagram of a typical internal
anatomy of a tilapia fish..
………………..14
·         Fig 1.6 Typical example of catfish
…………………………………….………….……15 
·         Fig 8.1 Diagram of electric catfish organs
…………………………….……….……..45
·         Fig 9.1 claries gariepinus sample
……………………………………………………..50 
·         Fig 9.2 Heterobranchus Bidorsal Sample
……………………………………..….….51
·         Fig 10.1 Diagram on how to inject the catfish
…………………………………………..57
·         Fig 10.2 Diagram on how to extract the milt
(sperm) from catfish ……….………….59
·         Fig 10/3 Diagram on how to strip off eggs from
catfish and to fertilize them ………..61
·         List of tables
·         Table 2.1 scientific classification of catfish
……………………..……………….……19
·          
·         Table 3.1 catfish families
………….……………………….……………………….…22 
·         Table 5.1 table showing water retention in
soil ……………………………….………32
·         Table 8.1 scientific classification of
electric catfish ……………………………..……44
·         Table 9.1 African Giant catfish
………………………………….….……………..…49
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