Poultry Farming Business Plan Proposal and Feasibility Report

Poultry Farming Business Plan Proposal and Feasibility Report

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Poultry Farming Business Plan Proposal and Feasibility Report

 

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There are quite a great number of things that are highly needed by man as a nutritious source of food. This is gotten from the poultry. Chief among them is them the egg. Poultry farms all over the world has egg as one of its primary produce. This is why people will continue to look to poultry farms to churn this out. It is for this reason that it can be said that poultry business has come to stay.

If you think that you will like to start a poultry related business. You will first of all need to learn the ropes. Also undertaking a thorough and exhaustive research is also one of the tasks that you will be saddled with.  Thereafter you might be required to do some apprenticeship. This will give you a firsthand experience on how a poultry farm is being run.

If all has been done. Writting a business plan is importance. There are loads of business experts, who’s ocupation is on writing business plans for people.

You may not know what writing a business plan entails. This is why you need a business plan template to work with.

Here below is a sample poultry business plan for your use;

A Sample Poultry Farming Business Plan Template FREE

Business Overview

The agricultural industry of which poultry farming and egg production is a subset. There is no doubt that poulty is a leading industry in most countries of the world; it is the industry that produces chicken and eggs for the populace. This is because of the significant role the agriculture sector plays. The government of most countries ensures that they go all the way to subsidize; seedlings, fertilizers, and farming implements and machinery for farmers. Likewise, encourage entrepreneurs to go into commercial farming (poultry farming inclusive).

Hens, various birds, quails, guinea fowls, ducks et al. Are all birds that can be comfortably reared in a poultry farm. Chicken and birds are widely consumed in all parts of the world. hence there is a large market for poultry farmers. If you are looking towards starting a livestock breeding business. Then one of your options is to settle for poultry farming.

Poultry farming is a highly thriving and profitable business venture. Aside from the fact that people consume birds and chickens et al. Supply of eggs is also a major source of revenue generation for poultry farmer. Players in the poultry farming and egg production industry basically raise chickens for meat, and egg production. The eggs produced are sold for use as table eggs or hatching eggs.

The Poultry Farm and Egg Production Company Industry is indeed a very large industry. Pretty much thriving in all parts of the world especially in developed countries such as; United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the United States of America alone; there are about 30,000 licensed and registered poultry farm and egg production company; directly responsible for employing about 280,800 employees and indirectly responsible for employing roughly 1,339,900.

The industry rakes in a whooping sum of $10 billion annually. With an annual growth rate projected at 6.1 percent. It is important to state that the establishments with a lion share of the available market in this industry are Cal – Maine, Land O’Lake, Inc., Michael Foods and Rose Acres Farms.

Statistics also has it that an estimate of about 35 companies are involved in the business of raising, processing and marketing chickens on a  commercial level; they export chickens, processed chickens and eggs to other countries of the world.

It is on record that Americans consume more chicken than anyone else in the world. More than 90 pounds per capita in 2015 – the number one protein consumed in the United States. So also, in 2015, almost 9 billion broiler chickens, weighing 53 billion pounds, live – weight, were produced. More than 40 billion pounds of chicken product was marketed, measured on a ready-to-cook basis.

The United States has the largest broiler chicken industry in the world, and about 19 percent of egg and chicken production was exported to other countries in 2015.Research conducted shows that the top 5 broiler producing states in the US are Georgia, Arkansas, Alabama, North Carolina and Mississippi.

If you are looking towards leveraging on the agriculture industry to generate huge income, then one of your best bet is to start a poultry farm and egg production business. One thing is certain about starting poultry farming and egg production business, if you are able to conduct your market research and feasibility studies, you are more likely not going to struggle to sell your eggs and chickens because there are always food processing companies and consumers out there who are ready to buy from you.

Poultry Farming Business Plan – MARKET ANALYSIS

 

Market Trends

 

The Poultry and Chicken Egg Production industry has greatly benefited from campaigns advertising the health benefits of chickens and eggs as a good source of protein. No doubt, the increased demand of chicken and eggs from households and food related businesses and of course the growing popularity of specialty and processed eggs have rapidly improved revenue growth for the industry.
In the face of this growth, profit margin has suffered from rising feed costs and also regulations regarding animal welfare. As a matter of fact, one of the new trends is that with the recent advancement in technology, poultry farmers can now comfortably predict and produce the quantities of chickens / birds and eggs per time.

Our Target Market

Naturally, the target market of those who are the end consumer of commercial poultry farm produce and also those who benefits from the business value chain of the poultry farming and egg production industry is all encompassing; it is far – reaching.

Every household consumes produce from commercial poultry farms be it chicken or egg. So also almost all hotels and fast restaurants sell chicken and eggs. In essence a commercial poultry farmer should be able to sell his or her chicken and eggs to as many people as possible.

In view of that, we have positioned our business to attract consumers of chickens and eggs not just in the United States of America alone but also other parts of the world. We have conducted our market research and survey and we will ensure that we meet and surpass the expectations we set for the business.

Below is a list of the people and business that we will market our chickens and eggs to;

  • Firstly, Households

  • Secondly, Individuals

  • Thirdly, Hotels

  • Restaurants

  • Similarly, Fast food eateries

  • Lastly, Agriculture merchants

Our Competitive Advantage

 

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It is easier to find entrepreneur flocking towards an industry that is known to generate consistent income which is why there are more commercial poultry farmers in the United States of America and of course in most parts of the world.

For example, Statistics has it that there are 2.2 million farms in the United States of America, covering an area of 922 million acres. These goes to show that there are appreciable numbers of farmers in the United States of America but that does not mean that there is stiffer competition in the industry.

As a matter of fact, entrepreneurs are encouraged by the government to embrace commercial farming cum poultry farming and egg production business. This is so because part of the success of any nation is her ability to cultivate her own food and also export foods to other nations of the world.

Noble Ernest Poultry Farms, LLC is fully aware that there are competitions when it comes to selling commercial farm produce all over the globe, which is why we decided to carry out thorough market research so as to know how to take advantage of the available market in the United States and in other parts of the world.

We have done our homework and we have been able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are effective and reliable poultry farming and egg production processes that can help us sell our produce at competitive prices, good network and excellent relationship management.

Another competitive advantage that we are bringing to the industry is the fact that we have healthy relationships with loads of major players (agriculture merchants) in the industry; both suppliers of poultry feeds and medications and buyers of chickens and eggs within and outside of the United States of America.

We have some of the latest commercial poultry farming hatchery, tools and equipment that will help us raise and produce eggs in commercial quantities with less stress. Aside from our relationship (network) and equipment, we can confidently boast that we have some the most experienced hands in Santa Fe – New Mexico in our payroll.

Lastly, all our employees will be well taken care of. Their welfare package will be among the best within our category (startups commercial poultry farms and egg production companies in the United States) in the industry. It will enable them to be more than willing to build the business with us. Likewise, help deliver our set goals and achieve all our business aims and objectives.

Poultry Farming Business Plan – SALES AND MARKETING STRATEGY

 

We are quite aware of some reason why some commercial poultry farms, seldom make good profit. Firstly, their inability to sell off their chickens and eggs as at when due. Our sales and marketing team will be recruited based on their vast experience. Most especially, on poultry farming and egg production industry. Likewise, they will be trained on a regular basis. This will equipped them to meet their targets. Similarly, the overall business goal of Noble Ernest Poultry Farms, LLC.

Over and above, we have perfected our sale and marketing strategies. firstly, networking with agriculture merchants and businesses that rely on daily supply of chicken and eggs from the poultry farms and egg production industry that are likely to become our customers.

In summary, Noble Ernest Poultry Farms, LLC will adopt the following strategies in marketing our commercial farm produce;

We will introduce our business by sending introductory letters. Alongside our brochure to stake holders, in the agriculture industry, households, hotels and restaurants and agriculture produce merchants et al.

Advertise our business in agriculture and food related magazines and websites
List our commercial poultry farms and egg production business on yellow pages ads
Attend related agriculture and food expos, seminars, and business fairs et al
Leverage on the internet to promote our business
Engage in direct marketing
Encourage the use of word of mouth marketing (referrals)

Our Pricing Strategy

Some of the factors that will help you sell your farm produce at the right price that will guarantee that you make profits is dependent on your strategy while some of the factors are beyond your control. For example, if the climatic condition is unfavorable and if there is natural disaster in the location where you have your commercial poultry farm, then it will directly affect the prices of your chicken and eggs.

Over and above, if you want to get the right pricing for your chicken and eggs. Then you should ensure that you choose a good location for commercial poultry farm. Choose a good breed that will guarantee bountiful harvest. Cut the cost of running your poultry farm to the barest minimum. Likeiwse, try as much as possible to attract buyers to your poultry farm. As against taking your eggs and chickens to the market to source for buyers. With this, you would have successfully eliminate the cost of transporting the goods to the market and other logistics.

We are quite aware that one of the easiest means of penetrating the market and acquiring loads of customers for all our eggs and chickens is to sell them at competitive prices. hence we will do all we can to ensure that the prices of our poultry farm produces are going to be what other commercial poultry farmers would look towards beating.

One thing is certain. The nature of commercial poultry farming makes it possible for poultry farmers to place prices. These include their eggs and chicken irrespective of their discretion. Without following the benchmark in the industry. The truth is that it is one of the means of avoiding running into loss.

Payment Options

The payment policy adopted by Noble Ernest Poultry Farms, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Noble Ernest Poultry Farms, LLC uses for her clients;
Firstly, Payment via bank transfer
Secondly, Payment with cash
Likewise, Payment via online bank transfer
Also, Payment via check
Lastly, Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for farm produces purchase without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for chickens and eggs.

Poultry Farming Business Plan – Publicity and Advertising Strategy

Any business that wants to grow beyond the corner of the street or the city they are operating from must be ready and willing to utilize every available means (both conventional and non – conventional means) to advertise and promote the business. We intend growing our business which is why we have perfected plans to build our brand via every available means.
We know that it is important to create strategies that will help us boost our brand awareness and to create a corporate identity for our commercial poultry farm and egg production business. Below are the platforms we will leverage on. This will boost our commercial poultry farm and production brand and to promote and advertise our business;

Place adverts on community based newspapers, radio stations and TV stations.
Encourage the use of word of mouth publicity from our loyal customers
Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook ,Twitter, LinkedIn, Snapchat, Badoo, Google+  and other platforms to promote our business.
Ensure that our we position our banners and billboards in strategic positions all around Santa Fe – New Mexico

Distribute our fliers and handbills in target areas in and around our neighborhood
Contact corporate organizations, households, landlord associations and schools by calling them up and informing them of Noble Ernest Poultry Farms, LLC and the poultry produce we sell
Advertise our business in our official website and employ strategies that will help us pull traffic to the site

Brand all our official cars and trucks and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.
Generating Funding / Startup Capital for Noble Ernest Poultry Farms, LLC
No matter how fantastic your business idea might be, if you don’t have the required money to finance the business, the business might not become a reality. Finance is a very important factor when it comes to starting a business such as commercial poultry farming. No doubt raising start – up capital for a business might not come cheap, but it is a task that an entrepreneur must go through.
Noble Ernest Poultry Farms, LLC is a family business that is solely owned and financed by Noble Ernest and his immediate family members. We do not intend to welcome any external business partner, which is why he has decided to restrict the sourcing of the start – up capital to 3 major sources.
These are the areas we intend generating our start – up capital;
Generate part of the start – up capital from personal savings
Source for soft loans from family members and friends
Apply for loan from my Bank

N.B: We have generate about $150,000 (Personal savings $100,000 and soft loan from family members $50,000). Likewise, we are at the final stages of obtaining a loan facility of $350,000 from our bank. All the papers and document have been signed and submitted. The loan has been approved.  Any moment from now our account will be credited with the amount.

Poultry Farming Business Plan – Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Noble Ernest Poultry Farms, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to retail our chickens and eggs a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Noble Ernest Poultry Farms, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of six years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

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Similarly, it shows how much it will cost you to own your desired business, what your money can afford. The kinds of product you will need to minimize input in other to maximize output. Likewise, how much returns you will get at the end of each accounting year until your business break-even on its initial investment capital. Lastly, this will give the intending business person or investor or farmer, a vivid idea on the possible benefit he or she stands to gain, when he or she starts doing the business. However, the intending business person or investor or farmer will not need a soothsayer to make decision for him or her.

 

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